Letters in Motion Details
2011 Winner: Funniest joke of the Fringe
An amusing one-liner that illustrates the Letters in Motion concept: turn characters (text) into characters (actors). The animation of text, known as motion typography or kinetic typography, is the combination of two art forms, animation and typography, and is often described as the technique whereby text (characters, words, and phrases) are animated to convey information and express emotion.
Like any form of animation, the intention is to create the illusion of life by evolving the subject matter over time. Typography, as it relates to modern graphic design, deals with the artistic aspects of text to convey moods and emphasize descriptive themes. You need only look at movie posters to see how the artistic typography decisions between examples like Iron Man 3 and The Croods reinforce and reflect the thematic styles of those movies.
The combination of motion (animation) and typography is a highly effective method for expressing and communicating ideas. It's certainly not a new idea; the art form is almost as old as motion pictures. Nor is it an uncommon one; it's grown increasingly popular with the rise of web video and high definition screens capable of displaying crisp, legible text. It's just that there's never been a dedicated toolset for artists to create it.
Letters In Motion is the first-ever motion typography animation software for digital artists:
- Text Refined Workflow: Allows for efficient motion typography production with the power to achieve a creative vision and the ease to keep from compromising in the face of deadlines.
- Touch Interface: Built and optimized for touchscreen devices with fluid scaling to fit any size screen. This intuitive interface looks and works great on all the latest-generation touchscreen devices.
- Cross Platform We're serious about it working on all the latest touchscreen devices. Letters in Motion will be available for Android, iOS, Kindle, Windows, and Mac operating systems on all the major device types: tablets, touchscreen laptops and desktops, and even high-end smart phones.
If you're interested, please join our community where we're posting news and information as we begin to roll out the app on the various platforms.